The statement "The new Kenmore vacuum saves time, work, and money," is an example of a(n):
a) segmentation variable
b) benefit
c) market trait
d) feature
e) advantage
Answer: B
The statement "The new Kenmore vacuum saves time, work, and money," is an example of a(n):
a) segmentation variable
b) benefit
c) market trait
d) feature
e) advantage
Answer: B
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