At the _____ level of need awareness, the consumer may not be sure why he or she wants to buy a product, but will go ahead with the purchase anyway.

At the _____ level of need awareness, the consumer may not be sure why he or she wants to buy a product, but will go ahead with the purchase anyway.




a) intermediate
b) unconscious
c) preconscious
d) subconscious
e) conscious









Answer: B


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